Who says filmmaking and craft spirits have nothing in common?
The inspiration came from the classics: a striking frame, dramatic lighting, and… popcorn in the leading role. Warm tones, a crunchy accent, a label like a neon sign from a late-night cinema – another chance to experiment with narrative, composition, and the way food and drink perform in front of the lens.
I’m not promoting alcohol consumption – I’m promoting storytelling. And this one smells like an evening under a blanket and a scene that’s just about to begin.
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